2012 Chevrolet Sonic – Click above for high-res image gallery
General Motors has officially announced that its all-new B-segment car will be called Sonic, marking the end of the Aveo nameplate here in the United States. We first saw the 2012 Aveo at the Paris Motor Show earlier this year, and the vehicle will officially start production sometime in 2011 at GM's Orion Assembly Center in Michigan.
The Sonic nameplate will only be used in the United States, Canada and Mexico; the car destined for other markets will retain the Aveo name. Chris Perry, GM's vice president for Chevrolet U.S. marketing explains the reason for the name change here in North America:
If GM really wants to capture some youth, we suggest offering the Sonic in "Hedgehog Blue." Follow the jump for the official press release."The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name. The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about."
[Source: General Motors]
All-New Name for All-New U.S. Built Small Car: Chevrolet Sonic
DETROIT – Chevrolet announced today that its all-new, U.S. built small car will be called the Chevrolet Sonic in North America.
"The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name," said Chris Perry, vice president, Chevrolet U.S. Marketing. "The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about."
The small car will carry the Sonic name in Canada, Mexico and the United States. Production of the Sonic begins in 2011 at GM's Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling, and will help restore approximately 1,000 jobs in the metropolitan Detroit area.
The vehicle will continue to be called Aveo in other parts of the world, where it will be sold in more than 50 countries.
DETROIT – Chevrolet announced today that its all-new, U.S. built small car will be called the Chevrolet Sonic in North America.
"The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name," said Chris Perry, vice president, Chevrolet U.S. Marketing. "The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about."
The small car will carry the Sonic name in Canada, Mexico and the United States. Production of the Sonic begins in 2011 at GM's Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling, and will help restore approximately 1,000 jobs in the metropolitan Detroit area.
The vehicle will continue to be called Aveo in other parts of the world, where it will be sold in more than 50 countries.
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