Business & Tech

Vienna Family Launches Decorative Eyewear Accessory Business

I-Wear-Charmz will be available in November at Claire's nationwide, including the Tysons and Dulles stores.

An 8-year-old girl from Vienna and her mother Wendy Mellinger, a former architect, have invented and developed a new decorative eyewear accessory.

A wearer of prescription glasses, the young inventor was inspired to make wearing glasses more fun for both herself and others.

The first-of-its-kind eyewear accessory, I-Wear Charmz, will be available nationwide at Claire’s, one of the world’s leading specialty retailers, starting in November. The Charmz, decorative bands that easily slide onto any eyewear, provide kids and adults of all ages a stylish accessory for their frames and a new way to express their inner creativity.

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Prescription glasses, fashion frames or sunglasses, I-Wear Charmz can accessorize any type of eyewear and be worn as a decoration, celebration or declaration. Charmz are available in a variety of styles and can be mixed and matched to create customizable expressions and messages.

“I-Wear Charmz are a creative way for kids, and adults, to share something about themselves without having to say anything at all,” said Mellinger. “They are a form of expression and an artistic outlet that allow wearers to convey their feelings and interests in an unspoken way. They truly transform the glasses-wearing experience.”

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I-Wear Charmz offer a number of benefits beyond just creativity and self-expression. Eyeglasses are traditionally similar in design which make them hard to differentiate when misplaced. The Charmz help distinguish a pair of glasses so that they can be more easily returned to their owner.

Additionally, the Charmz help eliminate the stigma often associated with wearing glasses. Charmz add a stylish “cool” factor to glasses and make kids more likely to embrace them.

Retail Availability

Expected to hit stores Nov. 10, I-Wear Charmz will be available in nearly 200 Claire’s retail stores nationwide for $5.50 per pack. The Charmz will initially be available in five theme packs:

  • Celebrate
  • Fun Food
  • Hobbies
  • Texting
  • Peace, Love & Happiness

A full list of retail locations is available on www.iwearcharmz.com.

Charmz can also be custom designed and made to order for ball clubs, colleges and universities, foundations, major events, company gifts, promotional materials or to meet any specific need. For more information, please contact I-Wear Charmz through its website.

Follow the company’s progress on Twitter: @iwearcharmz and share your pics wearing I-Wear Charmz.


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