Bridj, the Uber of bus transit, expands to second market [w/video]

The concept of combining the convenience of the ridesharing app Uber with the efficiencies of public transportation is gaining popularity across the country. That's the idea behind Boston-based Bridj, a startup that creates dynamic bus routes to get passengers from place to place. Another startup, Leap, is trying a similar but more luxurious strategy in San Francisco.

With Bridj users request a pickup point, destination, and when they want to leave on the company's iOS or Android app. Bridj operates a fleet consisting mostly of 14-person Mercedes-Benz Sprinters, and it adjusts pick-up and drop-off times based on demand.

The company already serves passengers in several neighborhoods in Boston with fares generally priced at $3-$5, and according to Boston Business Journal. And Bridj recently expanded to parts of Washington DC as well, with a flat $5 rate per trip. Bridj is also looking to grow. The business recently moved into new headquarters in Beantown with plans to hire more workers. "We do plan on expanding to more neighborhoods in DC over the coming weeks and months," company spokesperson Marissa Breton said to Autoblog.

You can watch a brief video explaining how the service works, below.